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Daniel Mori

Jargon Jamboree: 20 Years of Digital Marketing Buzzwords

Jargon Jamboree: 20 Years of Digital Marketing Buzzwords

Marketers love buzzwords: we slap them on everything like sprinkles on a cone of soft serve. In the world of ad technology, buzzwords often sound more like lipstick on a pig, but they work. When tossed around with the right frequency and emphasis, buzzwords can trigger FOMO and shiny object

How Synthetic Data Will Reshape Marketing Practices

How Synthetic Data Will Reshape Marketing Practices

Nearly fifteen years ago, in September of 2009, I attended ad:tech London. Now almost forgotten, the ad:tech series of conferences in San Francisco, New York, London (and more) used to be a magnet for ad technologists: every new trend would set the floor abuzz and every innovation was

A Guide to Federated Models, Approaches, and Architecture

Privacy Enhancing Technologies

A Guide to Federated Models, Approaches, and Architecture

In the ever-evolving landscape of machine learning, federated machine learning has emerged as a groundbreaking paradigm, offering a novel approach to data privacy, model training, and collaborative learning. As businesses strive to harness the potential of artificial intelligence (AI), understanding the benefits of federated machine learning becomes paramount. In this