A New Chapter for Our AdTech AI Platform

We’re thrilled to announce that Fantix’s adtech AI platform has been acquired by Life360! This marks an exciting milestone for our company and a testament to the power of the AI-driven innovations we’ve built over the years.

With this acquisition, Life360 is integrating our advanced AI models for audience intelligence and data collaboration into its growing advertising business. These models will help power new, privacy-centric marketing solutions for Life360’s brand and agency partners, unlocking deeper insights and improved campaign performance.

What This Means for Fantix

While our adtech platform is moving forward as part of Life360, Fantix itself remains focused on the future. Supernova™, our cutting-edge synthetic data and consumer research model, continues to be a core priority, together with our data federation and federated learning framework. We remain committed to building scalable, privacy-forward solutions that drive the next evolution of market intelligence.

For our investors and partners, this acquisition validates our AI-driven approach to audience modeling and reinforces our position as a leader in business data science innovation. The expertise and technology behind Fantix’s adtech stack will now have an even greater impact within Life360’s ecosystem, while Fantix itself will continue pioneering new frontiers in AI generated synthetic data, for business intelligence and for enterprise applications.

We are immensely proud of what we have built and grateful to the investors, team members, and partners who have supported our journey. This transition allows us to double down on the areas where we see the most potential for long-term impact.

We look forward to sharing more about Supernova’s continued growth and the exciting developments ahead for Fantix.

Stay tuned!