Jargon Jamboree: 20 Years of Digital Marketing Buzzwords Marketers love buzzwords: we slap them on everything like sprinkles on a cone of soft serve. In the world of ad technology, buzzwords often sound more like lipstick on a pig, but they work. When tossed around with the right frequency and emphasis, buzzwords can trigger FOMO and shiny object
How Synthetic Data Will Reshape Marketing Practices Nearly fifteen years ago, in September of 2009, I attended ad:tech London. Now almost forgotten, the ad:tech series of conferences in San Francisco, New York, London (and more) used to be a magnet for ad technologists: every new trend would set the floor abuzz and every innovation was
Privacy Enhancing Technologies A Guide to Federated Models, Approaches, and Architecture In the ever-evolving landscape of machine learning, federated machine learning has emerged as a groundbreaking paradigm, offering a novel approach to data privacy, model training, and collaborative learning. As businesses strive to harness the potential of artificial intelligence (AI), understanding the benefits of federated machine learning becomes paramount. In this
Artificial Intelligence OpenAI's White Flag. How Open-source Models are Disrupting Big Tech. When ChatGPT launched in November of 2022, it took the tech world by storm. Within five days of launching, the chatbot became a social media sensation and gained over one million users. Users were wowed by AI capabilities ranging from essay writing and coding to image generation. Companies excitedly implemented
Privacy Why We Need to Move From Centralized AI to Federated AI It’s no secret that large language models (LLM) owned by OpenAI, Google, and Meta are very expensive to build and maintain. After an estimated $4 million start-up to train AI models such as ChatGPT, we’re talking about at least $100,000 per month in maintenance. Given the prohibitive
Featured Comparing Without Sharing: Fantix Delivers Interoperability to Data Clean Rooms Data Clean Rooms (DCR) are a good solution for mining privacy-safe, actionable data now that third-party cookies have met their demise. It is – however – becoming increasingly clear to companies that the security, privacy, and compliance that’s central to DCRs created some barriers to collaboration. That’s where Fantix comes
News Meet Fantix: providing fair, open access to data and insights in a privacy-safe way Consumer Knowledge is power. Today, that power is concentrated in the hands of a few large corporations. Fantix allows organizations to pool their knowledge and gain consumer insights without ever exchanging any user level data.
